Launch
Google Search Console adds platform properties for Instagram, TikTok, X, and YouTube
Google Search Console introduced "platform properties," a new property type that tracks how Instagram, TikTok, X, and YouTube posts perform in Google Search and Discover — the first Search Console property type that works without owning a website.
- Why it matters
- Creators and social-first brands with no website of their own previously had zero visibility into how their content surfaces in Google Search — this is the first time that data is available to them directly, not just to site owners.
- Who should care
- Social media managers and creators tracking organic reach who don't operate a website
- What you can do
- Add and verify your Instagram, TikTok, X, or YouTube account as a platform property in Search Console to start seeing Performance and Insights reports for that content.
